The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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google business profile
Why Is My Google Business Profile Suspended? (& How to Fix It)
Profile suspended? Don’t panic. Here’s why it happens and how to get it back. 🌴
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categories
How to Choose the Right Google Business Profile Categories
Your Google category quietly controls who finds you. Here’s how to pick right. 🌴
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google business profile
How to Use Google Posts (Your Free Local Billboard)
Google Posts are free promo space most businesses ignore. Here’s how to use them. 🌴
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google business profile
What Photos to Add to Your Google Business Profile
Photos make your Google listing click-worthy. Here’s exactly what to add. 🌴
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google business profile
How to Rank Higher on Google Maps
Want to show up first in the map pack? Here’s how to rank higher on Google Maps. 🌴
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brand identity
5 Signs You Need a Rebrand
Not sure if it’s time for a rebrand? Here are 5 signs your brand needs a refresh. 💖
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brand identity
What Is a Brand Story (& How to Write Yours)
Your brand story is what makes people connect with you. Here’s what it is and how to write...
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brand loyalty
How to Build Brand Loyalty
Loyal customers buy again and spread the word. Here’s how to build real brand loyalty. 💖
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brand positioning
What Is Brand Positioning (& How to Nail Yours)
Brand positioning is how you own a place in your customer’s mind. Here’s what it is and how...
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brand identity
How to Rebrand Your Business (Without Losing Customers)
Thinking of a rebrand? Here’s how to do it without losing the customers you’ve worked hard for. 💖
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analytics
How to Build a Simple Marketing Dashboard
A simple dashboard keeps your key numbers in one place. Here’s how to build one without the overwhelm....
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analytics
Leading vs Lagging Indicators in Marketing
Some metrics predict results; others report them. Here’s the difference between leading and lagging indicators. 📈
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