The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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GBP
Google Local Services Ads: Is the 'Google Guaranteed' Badge Worth It?
Pay per lead, not per click, and Google vets you first — but the badge isn't magic, and...
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CX
Should Customers Be Able to Text You From Google Search? Turning On Google Business Messages
Google messaging on your free listing sounds like a no-brainer — until nobody's watching the inbox. Here's how...
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DIY
Service Area Business vs Storefront: Setting Up Your Google Business Profile the Right Way
Set up your free Google listing wrong and it's more than untidy — here's how to pick storefront,...
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Content Audit
How to Prune Underperforming Content to Lift Your Whole Site's SEO
Your blog might be dragging your rankings down, not lifting them up — here's a framework for pruning...
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Content Strategy
What Is a Featured Snippet (& How to Win One)?
Position zero isn't a cheat code — here's how featured snippets actually work, and a template for genuinely...
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Content Marketing
What Is Topical Authority? (& Why It Matters More Than Keyword Count)
One perfect blog post won't rank you anymore — here's how topical authority actually works, and how to...
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AHPRA
Marketing No-Gap and Health Fund Extras Deals for Dental Practices Without Racing to the Bottom on Price
No-gap deals work — but 'FREE CHECK-UP!!' framing quietly cheapens everything else you charge for. Here's the fix....
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AHPRA
Marketing a Paediatric Dental Practice: Reducing Parent and Child Anxiety Before the First Visit
Parents aren't evaluating your equipment — they're predicting whether their kid will melt down in the chair. 🤍
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AHPRA
Marketing Psychology Services to Corporate EAP Panels: A Different Sales Motion
Being on an EAP panel doesn't get you chosen — it just gets you listed. Here's the relationship...
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AHPRA
Marketing Women's Health Physiotherapy: Pelvic Floor and Pregnancy-Related Care
Pelvic floor and pregnancy physio deserves its own front door, not a bullet point on a generic services...
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AHPRA
Getting Found in Psychologist Referral Directories: APS Find-a-Psychologist and Psychology Today
Your APS and Psychology Today profile isn't a form you filled in once — it's a shopfront window....
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AHPRA
Getting Found on HealthEngine and Booking Directories: What's Worth the Listing Fee
Not every clinic needs to be on every directory — the maths only works for some of you....
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