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What Photos to Add to Your Google Business Profile

30 June 2026·1 min read
Quick answer: Add a clear logo and cover photo, plus real photos of your storefront or location, your team, your products or work, and the inside of your space. Refresh them regularly. Listings with good photos get far more clicks and direction requests — so genuine, high-quality images directly drive customers. 🌴

Your Google photos are often a customer’s first impression — make them count. 💖

Photos worth adding

  • Logo & cover — your brand at a glance
  • Storefront/location — so people recognise you
  • Team — faces build trust
  • Products or work — what they’ll get
  • Inside your space — set expectations
💡 Photos drive clicks. Listings with strong, genuine photos get noticeably more clicks, calls and direction requests. Skip the stock images — real photos of your space, team and work convert browsers into customers.

Frequently asked questions

What photos should I add to my Google Business Profile?

Add a clear logo and cover photo, plus real photos of your storefront, team, products or work, and the inside of your space. Refresh them regularly to keep the listing looking active.

Do photos help my Google listing?

Yes — listings with good photos get significantly more clicks, calls and direction requests. Photos build trust and set expectations, directly influencing whether someone chooses you.

How often should I add photos to Google?

Regularly — monthly is a good rhythm. Fresh photos signal an active business to Google and keep your listing looking current and trustworthy to potential customers.


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Written by
Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦