I started out in the children's court, which isn't where you'd expect a web designer to come from. Every document had rules about what you could and couldn't say, and getting it wrong actually mattered.
Then I left and had a go at a few things. Photography. A swimwear label. A discount club. Some of it worked, some of it really didn't. But the bit I kept getting obsessed with was never the product. It was the digital marketing and design.
Honestly, most professional businesses are doing good. They just need a strong digital front to make them great.
So now I build websites for people whose work is serious, whose words are often tied up in rules, and who'd rather just sound like themselves.
