The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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Accounting
How Accounting Firms Should Market Estate and Trust Administration Work Alongside Estate Lawyers
Estate and trust work is won on referral relationships, not search rankings. Here's the one-pager and outreach script....
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Accounting
Should Accounting Firms Market Subscription-Style Pricing for Ongoing Advisory Work?
Subscription pricing pages only work when your scope is real. Here's the formula (and the trap) most accounting...
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B2B
How to Market an Accounting Firm That Specialises in Not-for-Profits and Grant Compliance
Treasurers change every year. Generic accountant copy doesn't survive that turnover. Here's what does. 📈
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B2B
Community Tax Workshops: A Lead Generation Channel Most Accounting Firms Skip
A free 45-minute tax workshop builds more trust per person than any ad campaign. Here's how to run...
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DIY
Getting Found in Xero and QuickBooks Partner Directories: An Overlooked Lead Source for Accounting Firms
Your Xero and QuickBooks directory listing is free, high-intent, and probably half-finished. Here's the fix. 📈
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CRM
SMS Reminders for Accounting Firms: Chasing Tax Documents Without Annoying Clients
Chasing tax documents by email gets ignored. Here's the 4-stage SMS sequence that gets a reply without nagging....
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FAQ
Marketing Continuity When a Law Firm Changes Hands: Client Communication During a Practice Sale
A practice sale can quietly cost a firm 15-20% of its book. Here's the 3-touch client comms plan...
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Class Action Marketing
Marketing a Class Action or Group Litigation Practice
Class action marketing isn't lead gen, it's group registration. Here's the compliance-safe cadence that builds trust, not complaints....
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Law Firm Marketing
Getting Found in Legal Directories: Law Society, Lawpath and Findlaw Listings Most Firms Ignore
Free, high-authority directory listings sit half-finished at most law firms. Here's the audit checklist to fix that. ✨
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Client Communication
Google Business Profile Posts for Law Firms: A Content Calendar Beyond 'We Won a Case'
Case wins aren't a content strategy. Here's a five-week GBP post rotation that actually gets law firms found...
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Community Seminars
Community Legal Education Seminars as a Lead Generation Channel for Law Firms
Free seminars beat cold ads for law firms — if you follow up properly. Here's the sequence that...
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Client Communication
SMS Reminders for Law Firms: Reducing No-Shows for Consultations and Court Prep Meetings
One templated SMS won't cut it. Here's the three-touch reminder sequence that actually stops law firm no-shows. 📱
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