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How to Use Google Posts (Your Free Local Billboard)
Quick answer: Google Posts let you share updates, offers, events and news directly on your Google Business Profile — right where people find you in search and Maps. Post regularly with a clear photo, short text and a button. They keep your listing active and put your latest offer in front of ready-to-buy local searchers. 🌴
Think of Google Posts as a free billboard on your own listing — and barely anyone uses them. 💖
What to share in Google Posts
- Offers & promos — time-limited deals
- News & updates — what’s new
- Events — what’s coming up
- Products or services — highlight one
- Seasonal tie-ins — holidays and local moments
💡 Posting keeps you active. Regular Google Posts signal an active business and put your latest offer in front of people at the exact moment they’re searching for you. It’s free visibility most competitors leave on the table.
Frequently asked questions
What are Google Posts?
Google Posts are updates you publish directly on your Google Business Profile — offers, news, events and products — that show up in search and Maps. They’re free promotional space on your own listing.
How often should I use Google Posts?
Aim for at least weekly or fortnightly. Regular posting keeps your listing active (a positive signal to Google) and keeps fresh offers in front of local searchers.
Do Google Posts help SEO?
They support it indirectly — they keep your profile active and engaging, which feeds prominence. More directly, they put your latest offer in front of ready-to-buy local searchers.
Keep reading 🤍
Written by
Kate, founder of Chronically Online
I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.
Work with me ✦