The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
✦
After-Hours
After-Hours Call Handling for Law Firms: Capturing the Midnight Enquiry Before It Goes to a Competitor
A tiered after-hours call system that captures urgent legal enquiries instead of losing them to voicemail. 📈
Read →
✦
Alumni Network
Building a Law Firm Alumni Network: Turning Closed Files Into a Referral Channel
A quarterly alumni cadence that turns past law firm clients into a steady, low-cost referral channel. 🚀
Read →
✦
Client Portals
Client Portals and E-Signatures: Turning Practical Tech Into a Trust Signal on a Law Firm Website
How to turn client portal and e-signature tech into genuine website trust signals, not buried FAQ trivia. 📱
Read →
✦
Client Communication
Explaining Trust Account Safety to Clients Waiting on Settlement Funds
A plain-English trust account explainer template that cuts anxious "where's my money" calls after settlement. 💖
Read →
✦
Awards
Doyle's Guide and Legal Directory Awards: Marketing a Ranking Without Sounding Boastful
How to announce a Doyle's Guide ranking so it reads as credible proof, not a brag — the...
Read →
✦
Booking
Turning a No-Show Into a Rebooking Instead of a Lost Client
How to follow up after a no-show so it becomes a rebooking, not a client you've quietly lost....
Read →
✦
CX
The End-of-Project Wrap-Up Email That Sets Up the Next Sale
A copy-paste end-of-project wrap-up email that closes well and quietly sets up the next sale. ✨
Read →
✦
Competitive Strategy
Should You Match a Competitor's Price?
A simple decision framework for whether to match a competitor's lower price, or hold your own. 🌴
Read →
✦
CRM
The Re-Engagement Email for Subscribers Who've Gone Quiet
A copy-paste re-engagement email to win back subscribers who've stopped opening your emails. 🚀
Read →
✦
Branding
How to Write a Tagline When Your Business Does More Than One Thing
How to write a tagline that works even when your business genuinely does more than one thing. 🌴
Read →
✦
Analytics
The One Spreadsheet Tab That Tells You If Marketing Is Actually Working
The one simple spreadsheet tab that tells you whether your marketing is actually paying off. 📈
Read →
✦
FAQ
When to Pause a Paid Ad Campaign (Instead of Letting It Bleed Budget)
The clear signs it's time to pause a paid ad campaign, before it quietly bleeds more budget. 🚀
Read →