The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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CRO
Is Price Actually the Problem? How to Tell Before You Discount
A simple way to check whether price is really why you're losing sales before you discount anything. ✨
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CX
The Waitlist Email That Doesn't Feel Like a Rejection
A copy-paste waitlist email that reads as high-demand and warm, not like a knockback. 🤍
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CX
Do You Need a Second Business Phone Number?
The real pros and cons of a dedicated business phone number, and how to decide if you need...
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CX
How to Turn a One-Off Client Into a Repeat One
How to turn a happy one-off client into a repeat one, without pushing a sale they don't need...
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Client Communication
The Client Who Keeps Rescheduling
A simple, kind system for the client who reschedules every single appointment. 🌴
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FAQ
How to Spot a Time-Waster Enquiry Before It Costs You an Hour
The early warning signs of a time-waster enquiry, and how to qualify it fast without being rude. 📈
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Cash Flow
The Client Who Wants to Pay Later Than Your Terms Allow
How to hold your payment terms firmly and kindly when a client asks to pay later than agreed....
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Cash Flow
Should You Offer a Discount for Paying Upfront?
The pros, cons and script for offering a discount when a client pays upfront in full. 🚀
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Client Communication
Turning a "Just Looking" Enquiry Into a Booked Appointment
How to respond to a "just looking" enquiry so it turns into a booking instead of going quiet....
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Booking
The Booking Confirmation Text That Doubles as a Marketing Touchpoint
How to turn a routine booking confirmation text into a small, useful marketing touchpoint. 📱
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CX
How to Handle a One-Star Review That's Clearly Fake
What to actually do when a one-star review shows up from someone who was never a real client....
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CRO
Contact Form or Phone Number: Your Primary Call to Action?
How to decide whether a contact form or a phone number should be your website's primary call to...
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