The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
✦
CX
The "Currently Not Taking New Clients" Page That Still Converts Later
How to write a "not currently taking new clients" page that keeps the enquiry instead of losing it....
Read →
✦
FAQ
How to Price-Test a New Service Before You Fully Launch It
A simple, low-risk way to price-test a new service before you commit to a number publicly. 🚀
Read →
✦
Client Communication
How to Write a Deposit Invoice Email That Doesn't Feel Awkward
A copy-paste deposit invoice email template that reads as professional, not awkward or apologetic. ✨
Read →
✦
Client Experience
The Client Welcome Pack: What to Include So the Relationship Starts Well
What to actually put in a client welcome pack so new clients feel confident from day one. 🤍
Read →
✦
Budgeting
How to Decide Which Marketing Channel to Cut When Budgets Get Tight
A simple framework for deciding which marketing channel to pause first when the budget gets tight. ✨
Read →
✦
FAQ
Marketing Problem or Sales Problem? How to Tell the Difference
A simple way to work out whether your business has a marketing problem, a sales problem, or both....
Read →
✦
AHPRA
The Client Who Wants to Stop Sessions Right After a Breakthrough
How psychology practices can talk to clients who want to stop therapy right after a breakthrough session. 🌴
Read →
✦
Client Communication
The Patient Who Wants Same-Day Treatment for Everything
How dental practices should handle patients who want an entire treatment plan done in a single visit. 📱
Read →
✦
Client Communication
Splitting a Treatment Plan Into Payment Stages
How dental practices can split a treatment plan into affordable stages without compromising the clinical sequence. 🚀
Read →
✦
AHPRA
The Patient Who Self-Diagnoses via Google Before the Appointment
How physio clinics should handle patients who arrive convinced of their own Google diagnosis. ✨
Read →
✦
AHPRA
Patients Who Want to Stop Treatment Early
How physio clinics can talk to patients who want to stop treatment early without sounding like an upsell....
Read →
✦
Client Communication
The Buyer Who Wants to Skip the Building and Pest Inspection
How real estate agents should respond when a buyer wants to waive a building and pest inspection to...
Read →