The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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cafe marketing
How to Market a Cafe (& Fill Your Tables)
Running a cafe? Learn how to market a cafe and fill your tables — with Google Maps, reviews,...
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getting started
SEO for a New Website: Where to Start
Just launched a website? Here’s where to start with SEO. 📈
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content strategy
How to Build an SEO Strategy (Step by Step)
Random SEO efforts fizzle. A simple strategy compounds. Here’s how to build one. 📈
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google ads
SEO vs Google Ads: Which Is Better for Your Business?
SEO or Google Ads? Here’s how to choose — or use both. 📈
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diy seo
Should You Do SEO Yourself or Hire Help?
DIY your SEO or hire someone? Here’s how to decide. 📈
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pricing
How Much Does SEO Cost? (Australia, 2026)
Wondering what SEO costs? Here’s an honest guide for Australian small businesses. 📈
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algorithm
What Are Google Algorithm Updates (& Should You Worry)?
Google changes its algorithm constantly. Here’s what it means for you. 📈
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seo
Common SEO Mistakes Small Businesses Make
Avoid these common SEO mistakes that quietly hold small businesses back. 📈
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content
What Is Keyword Cannibalisation (& How to Fix It)?
Two pages competing for one keyword? That’s cannibalisation. Here’s the fix. 📈
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google updates
Why Did My Google Traffic Drop? (& How to Recover)
Traffic suddenly tanked? Here’s how to diagnose and recover. 📈
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rankings
Why Is My Website Not Ranking on Google?
Published content but not ranking? Here are the real reasons — and fixes. 📈
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keyword rankings
How to Track Your Keyword Rankings
Want to know if your SEO is working? Track your rankings. Here’s how. 📈
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