The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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ecommerce seo
Shopify SEO: How to Get Your Store Found on Google
A beautiful store is useless if no one finds it. Learn the Shopify SEO basics that help your...
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abandoned carts
How to Recover Abandoned Carts (& Win Back Sales)
Most shoppers add to cart and leave. Learn how to recover abandoned carts and win back sales you’ve...
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platforms
Threads vs Twitter/X: Where Should You Post?
Threads or X? Here’s how the two text-first platforms compare and where your small business should focus. 📱
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google
How to Optimise Your Google Business Profile (Step by Step)
Your Google Business Profile is often your real homepage for local customers. Here’s how to optimise it step...
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content marketing
YouTube for Beginners: Should Your Business Start a Channel?
YouTube is the world’s second-biggest search engine. Here’s whether your small business should start a channel — and...
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b2b marketing
Is LinkedIn Worth It for Small Business?
LinkedIn isn’t just for job hunting. Here’s when it’s worth it for your small business — and how...
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content marketing
What Is UGC (& How to Use It to Sell)
UGC is some of the most trusted, persuasive content you can get — and it’s often free. Here’s...
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carousels
How to Make a Carousel Post That Gets Saved
Carousels are one of the most saved, shared formats on Instagram. Learn how to make ones that people...
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brand
Storytelling for Small Business: Sell Without Being Salesy
People buy from people they connect with. Learn how to use storytelling to sell without feeling pushy or...
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content creation
How to Write a Hook That Stops the Scroll
You have one second to stop the scroll. Learn how to write hooks that grab attention so people...
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email frequency
How Often Should You Email Your List?
Worried about emailing too much — or too little? Here’s how to find the right email frequency for...
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email deliverability
Why Is My Email Open Rate So Low? (& How to Fix It)
Sending emails but no one’s opening them? Here are the real reasons your open rate is low —...
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