The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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branding
What Makes a Good Logo? (Small Business Guide)
A good logo is simple, memorable and works everywhere. Learn what makes a logo work — and what...
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branding
How to Name Your Business (& What to Avoid)
Your business name is a first impression you live with for years. Learn how to name your business...
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brand colours
Colour Psychology: How to Choose Your Brand Colours
Your brand colours shape how people feel about you in an instant. Learn how to choose brand colours...
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australia
End-of-Financial-Year Marketing Ideas (Australia)
EOFY is a uniquely Australian sales opportunity. Here are end-of-financial-year marketing ideas to finish the year strong. 🚀
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christmas
Holiday Marketing Ideas for Small Business
The holidays are prime time for small businesses. Here are holiday marketing ideas to boost sales and spread...
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black friday
How to Plan a Black Friday Sale (That Actually Converts)
Black Friday can be your biggest day of the year — if you plan it right. Here’s how...
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business partnerships
How to Partner With Other Local Businesses to Grow
Partnering with other local businesses is free, powerful marketing. Learn how to set up collaborations that grow both...
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brand awareness
Should You Sponsor Local Events? (Is It Worth It?)
Sponsoring local events can build serious goodwill — or waste your budget. Here’s how to tell if it’s...
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community
How to Market a Local Event (& Fill the Room)
Running an event? Empty seats are heartbreaking. Learn how to market a local event and actually fill the...
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brand
Community Marketing: How to Become the Go-To Local Business
The best local marketing isn’t ads — it’s becoming part of your community. Here’s how to become the...
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ecommerce
How to Price Your Products for Profit
Pricing too low quietly kills small businesses. Learn how to price your products for real profit — with...
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content creation
Product Photography Tips (With Just Your Phone)
Great product photos sell — and you don’t need a pro camera. Here are phone product photography tips...
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