The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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marketing strategy
How to Find Your Niche (& Why It Helps You Grow)
Trying to appeal to everyone makes you invisible. Learn how to find your niche — and why it...
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advertising
Why Are My Ads Not Working? (Common Mistakes)
Spending on ads but seeing nothing back? Here are the common reasons your ads aren’t working — and...
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ad budget
How Much Should You Spend on Your First Ad Campaign?
Nervous about wasting money on ads? Here’s how much to spend on your first campaign — and how...
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advertising
Should You Boost Posts or Run Proper Ads?
That “Boost post” button is tempting — but is it the best use of your money? Here’s boosting...
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advertising
What Is Retargeting (& Why It’s So Powerful)?
Most people don’t buy on the first visit. Retargeting brings them back. Here’s what it is and why...
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advertising
Facebook Ads for Beginners: A Simple Starter Guide
Facebook ads can feel overwhelming. Here’s a beginner-friendly starter guide to running ads that don’t waste your money....
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conversions
Words That Sell: Power Words to Use in Your Copy
The right words make people feel and act. Learn the power words that sell — and how to...
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copywriting
How to Write a FAQ Page (That Helps SEO Too)
A good FAQ page answers objections, saves you time, and boosts SEO. Learn how to write one that...
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conversions
Headlines That Hook: A Formula for Small Business
Your headline decides whether anyone reads on. Learn a simple formula for writing headlines that hook — for...
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conversions
How to Write a Sales Page That Converts
A sales page has one job: turn interest into a purchase. Learn the structure of a sales page...
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about page
How to Write an About Page That Builds Trust
Your About page is one of your most visited — and most wasted. Learn how to write one...
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brand style guide
How to Create a Brand Style Guide (Even a Simple One)
A style guide keeps your brand consistent everywhere. Learn how to create a simple brand style guide —...
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