Tips & behind the scenes

Free or paid marketing — where should your energy go? Here’s how to choose (and why most do...

Tiny budget? Here’s where to spend your first marketing dollars for the biggest return. 📈

Want to grow into a new audience without alienating your loyal fans? Here’s how to do both at...

Selling to businesses is different from selling to consumers. Here’s the difference between B2B and B2C marketing. 🎯

Knowing your audience is step one — talking to them well is step two. Here’s how to write...

You don’t need a big budget to understand your customers. Here’s how to do customer research for free....

A customer persona makes every marketing decision easier. Here’s how to create one for your business, step by...

Email and social are stronger together. Here’s how to use them as a team to grow faster. 📧

Most cold DMs get ignored — because they’re all about the sender. Here’s how to write one that...

Customer lifetime value changes how you think about marketing spend. Here’s what it is and why it matters....

You don’t need a 40-page strategy. Here’s how to create a simple one-page marketing plan that actually gets...

Hate being “on”? You can still grow on social media as an introvert. Here’s how to show up...