How to Get More Google Reviews as an Insurance Broker

04 September 2026·3 min read

Quick answer: The best time to ask an insurance client for a Google review is after a claim has been successfully resolved, not straight after they buy a policy. Insurance is judged on how it performs when something goes wrong — that's the moment trust actually peaks, and it's the story that convinces the next prospective client. 💬

Most brokers ask for a review the day a policy is signed, when relief has more to do with the process being over than any real proof the cover is any good. 💖 The client who's genuinely grateful is the one you helped through an actual claim — that's the review with real detail and real persuasive power for someone comparing brokers.

What most brokers get wrong

Asking immediately after a sale captures a shallow, generic review ("easy process, friendly staff") rather than the specific, credible story of a claim well-handled. The other common mistake is going quiet after a claim resolves — exactly when the client is most likely to say something genuinely useful to future clients.

The review request timeline:

Policy start — no ask yet, just a warm welcome.
Renewal — a soft, optional ask if the relationship has been positive so far.
Claim resolved successfully — the main ask, sent within a few days while it's fresh.
Annual review meeting — a light, ongoing touchpoint for long-term clients.

A broker specialising in trades: Sends a review request after helping a client through an equipment theft claim — the resulting review specifically mentions how fast the claim was processed, which is exactly what other tradies want to know before switching brokers.

A broker for hospitality businesses: Follows up after a successful storm damage claim during the exact season prospective clients are worried about their own cover — timely, specific, and genuinely persuasive.

A broker for professional services: Asks long-term clients at renewal time to reflect on the overall relationship, not just a single claim — useful for clients who've never needed to make one, which is most of them.

How to actually do this

Build the ask into your claims process as a standard final step, not something you remember occasionally. Keep the message personal — reference the actual claim or situation, not a generic template. Always respond to the reviews that come in, and treat a rare negative one as useful information handled calmly and professionally, not something to argue with publicly.

💡 A review about a claim is worth ten reviews about a quote. Prospective clients are trying to answer one question — will this broker actually show up when something goes wrong — and a claim story answers it directly.

Mistakes to avoid

Asking straight after a policy sale instead of after a claim.
Offering any incentive tied to leaving a review — against Google's policy.
Never following up after a claim resolves, even a straightforward one.
Getting defensive in public responses to a negative review.

Please note: general marketing information, not insurance advice. Check current ASIC and AFSL requirements before using client experiences in any promotional content.

Frequently asked questions

What if a claim was declined — should we still ask for a review?

No — regardless of whether the decline was justified, that's not the moment to ask. Focus on empathetic, clear communication about the decline first. Only ask for reviews after genuinely positive experiences.

How do we handle a negative review about a declined claim?

Respond calmly, acknowledge their frustration without disputing details publicly, and offer to discuss it directly. Insurance decisions are often about policy terms, not broker error, and a measured response usually reads well to other readers.

Should we ask every client, even ones with no claims history?

Yes, gently — a renewal-time ask works for clients who've never claimed, since it reflects the overall relationship rather than a specific event.

Does review volume matter more than review detail?

Detail matters more in this category specifically — a handful of reviews describing real claims handled well will do more for trust than a large volume of generic five-star ratings with no story attached.