The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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Brand Awareness
Should You Sponsor Local Events? (Is It Worth It?)
Sponsoring local events can build serious goodwill — or waste your budget. Here’s how to tell if it’s...
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Community
How to Market a Local Event (& Fill the Room)
Running an event? Empty seats are heartbreaking. Learn how to market a local event and actually fill the...
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Brand
Community Marketing: How to Become the Go-To Local Business
The best local marketing isn’t ads — it’s becoming part of your community. Here’s how to become the...
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Ecommerce
How to Price Your Products for Profit
Pricing too low quietly kills small businesses. Learn how to price your products for real profit — with...
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Content Creation
Product Photography Tips (With Just Your Phone)
Great product photos sell — and you don’t need a pro camera. Here are phone product photography tips...
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Ecommerce SEO
Shopify SEO: How to Get Your Store Found on Google
A beautiful store is useless if no one finds it. Learn the Shopify SEO basics that help your...
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Abandoned Carts
How to Recover Abandoned Carts (& Win Back Sales)
Most shoppers add to cart and leave. Learn how to recover abandoned carts and win back sales you’ve...
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Platforms
Threads vs Twitter/X: Where Should You Post?
Threads or X? Here’s how the two text-first platforms compare and where your small business should focus. 📱
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Google
How to Optimise Your Google Business Profile (Step by Step)
Your Google Business Profile is often your real homepage for local customers. Here’s how to optimise it step...
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Content Marketing
YouTube for Beginners: Should Your Business Start a Channel?
YouTube is the world’s second-biggest search engine. Here’s whether your small business should start a channel — and...
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B2B Marketing
Is LinkedIn Worth It for Small Business?
LinkedIn isn’t just for job hunting. Here’s when it’s worth it for your small business — and how...
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Content Marketing
What Is UGC (& How to Use It to Sell)
UGC is some of the most trusted, persuasive content you can get — and it’s often free. Here’s...
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