What Is UGC (& How to Use It to Sell)

29 June 2026·1 min read

Quick answer: UGC (user-generated content) is content made by your customers — photos, videos, reviews and posts featuring your product. It works because people trust real customers more than brands. Encourage it, ask permission, then reshare it across your socials, website and ads. 💖

Some of your most persuasive marketing won’t come from you — it’ll come from your customers. That’s UGC. 💖

Why UGC works

Trust — real customers are more believable than ads
Authentic — it feels genuine, not polished marketing
Often free — customers create it for you
Social proof — it shows people others love you

How to get more of it

Encourage tags, create a branded hashtag, run a feature series, and simply ask happy customers to share. Always get permission before resharing. 🌴

💡 Your customers are your best content creators. A genuine photo or video from a real customer often converts better than anything you could make yourself — and it costs you nothing but a thank you.

Frequently asked questions

What is UGC?

UGC (user-generated content) is content created by your customers rather than your brand — photos, videos, reviews and posts featuring your product. It’s trusted because it comes from real people, making it powerful social proof.

How do I get more UGC?

Encourage customers to tag you, create a branded hashtag, feature customer posts, and simply ask happy customers to share. Make it easy and worth their while, and always ask permission before resharing.

How do I use UGC to sell?

Reshare it across your social media, website, product pages and ads, right where people decide. Real customer content reassures buyers and often converts better than polished brand content.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦