The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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content strategy
How to Go Viral on Social Media (Realistically)
You can't guarantee going viral — but you can stack the odds. Learn what actually makes content spread...
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facebook for business
Facebook vs Instagram for Business: Which Is Better?
Facebook or Instagram for your business? It depends on your audience. Compare both side by side — audience,...
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small business
TikTok for Small Business: Is It Worth It?
Is TikTok worth it for your small business? An honest look at the huge organic reach, when it's...
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marketing budget
How Much Should a Small Business Spend on Marketing?
How much should you spend on marketing? A common guide is 5–10% of revenue — but it depends...
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ideal customer
How to Find Your Target Audience (Ideal Customer)
You can't market to "everyone." Learn how to find your target audience — your ideal customer's problem, profile...
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Customer Reviews
How to Use Customer Reviews to Get More Sales
Customer reviews are one of your most powerful (and free) sales tools. Learn how to get more reviews...
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Beginners
Email Marketing for Beginners: How to Start a List
Email marketing is one of the highest-return things a small business can do — because you own your...
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Mobile-Friendly Website
How to Make Your Website Mobile-Friendly (& Why It Matters)
Most of your visitors are on their phone — so a mobile-friendly website is essential. Learn how to...
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AI Search
How to Optimise Your Website for AI Search
People now ask AI for recommendations instead of scrolling Google. Learn how to optimise your website for AI...
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Content Creation
How to Take Better Social Media Photos With Your Phone
No fancy camera needed — your phone is plenty. Learn how to take better social media photos with...
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Instagram Bio
How to Write an Instagram Bio That Converts
Your Instagram bio decides whether people follow or scroll past in seconds. Learn how to write a bio...
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Content Ideas
What to Post on Social Media (Content Ideas That Work)
"I don't know what to post" stalls more small businesses than anything. Here are 5 content types to...
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