The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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offers
How to Package Your Services Into Tiers That Sell
Learn how to package your services into tiers that sell — good/better/best pricing that removes confusion, anchors value...
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content repurposing
How to Repurpose a Podcast or Long Video Into Content
Learn how to repurpose a podcast or long video into content — clips, blogs, carousels, emails and tips...
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content ideas
How to Run a Content Brain-Dump Session
Learn how to run a content brain-dump session — one focused hour that generates weeks of content ideas...
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content ideas
How to Turn Customer Questions Into a Year of Content
Every customer question is content. Learn how to turn customer questions into a year of posts, videos and...
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content marketing
How to Create a Swipe File (& Why You Need One)
Never start from a blank page again. Learn what a swipe file is, why you need one, and...
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content marketing
How to Build a Content Engine (& Never Run Out of Ideas)
Content burnout comes from doing it ad-hoc. Learn how to build a content engine — a repeatable system...
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content repurposing
How to Turn One Video Into Ten Pieces of Content
Learn how to turn one video into ten pieces of content — clips, quotes, a blog, a carousel,...
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confidence
How to Talk to Camera With Confidence
Camera-shy? Learn how to talk to camera with confidence — scripting, practice, talking to one person and letting...
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batching
How to Batch-Film a Month of Reels in One Day
Learn how to batch-film a month of Reels in one day — plan, set up once, film back-to-back...
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content creation
How to Edit Reels on Your Phone
Learn how to edit Reels on your phone — trimming, captions, snappy cuts, audio and text — using...
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content creation
How to Write a Reel or TikTok Script (Hook to CTA)
Learn how to write a Reel or TikTok script — hook, one clear point, value and a CTA...
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ai search
How to Tell If AI Is Recommending Your Business
Wondering if ChatGPT or Google AI sends you customers? Learn how to tell if AI is recommending your...
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