Tips & behind the scenes

FAQs are AI-answer gold. Learn how to optimise your FAQs for AI answers and Google snippets — real...

llms.txt is a new AI-era file getting buzz. Learn what llms.txt is, how it works, and whether your...

Learn how to show up in Google AI Overviews — with direct answers, structure, question keywords and authority...

Want ChatGPT to recommend your business? Learn how to get cited by ChatGPT — with clear, structured, trustworthy...

Learn how to market an NDIS business — with a warm, accessible presence, support coordinator referrals, local SEO...

Learn how to market a childcare centre — with a warm, trustworthy presence, local SEO, parent reviews and...

Learn how to market a tutoring business — by speaking to parents, showing results, local SEO and referrals...

Learn how to market a business coaching business — with expertise content, case studies, a clear niche and...

Learn how to market a life coaching business — with a personal brand, message-led content, transformations and a...

Learn how to market an online store — with SEO, social, email, reviews and ads — by combining...

Learn how to market a candle business — with cozy photography, a strong aesthetic, Instagram, Pinterest, markets and...

Learn how to market a jewellery business — with beautiful photography, storytelling, Instagram, Pinterest and occasion campaigns —...