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How to Write a Reel or TikTok Script (Hook to CTA)
Quick answer: Write a short-video script with a strong hook in the first line (a bold claim, question or relatable pain), a clear single point or story, quick value or entertainment, and a simple call to action at the end. Keep it tight — every second counts. Plan the hook first, because if it doesn't stop the scroll, nothing else matters. 📱
A great Reel starts with a script — here's the hook-to-CTA formula. 💖
The script formula
- Hook first — stop the scroll in one line
- One clear point — don’t cram
- Value or entertainment — give a reason to watch
- Keep it tight — cut every spare word
- Simple CTA — one clear next step
💡 The hook is 90% of it. If your first line doesn't stop the scroll, the rest is wasted. Spend most of your scripting effort on the hook — a bold claim, a question, or a relatable pain that makes people need to keep watching.
Frequently asked questions
How do I write a Reel script?
Open with a strong hook (a bold claim, question or relatable pain), make one clear point or tell a quick story, deliver value or entertainment fast, keep it tight, and end with a simple call to action. The hook matters most.
What makes a good video hook?
Something that stops the scroll instantly — a surprising statement, a relatable problem, a bold promise, or an intriguing question. If the first line doesn't grab attention, viewers scroll past.
How long should a Reel script be?
Short — most Reels are 15–45 seconds, so scripts are just a few tight sentences. Cut anything that doesn't add to the hook, the point, or the payoff.
Keep reading 🤍
Written by
Kate, founder of Chronically Online
I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.
Work with me ✦