How to Set Up a Pinterest Business Account

30 June 2026·1 min read

Quick answer: Set up a Pinterest business account (free) to unlock analytics and ads, then optimise your profile with keywords, create keyword-named boards around your topics, claim your website, and start pinning. Because Pinterest is a search engine, keywords in your profile, boards and pins are what get you found. 📌

Pinterest is a search engine for ideas — and setup matters. Here’s how to start right. 💖

Setup steps

Create a business account — free, with analytics
Optimise your profile — keywords people search
Claim your website — for tracking and trust
Create keyword boards — around your topics
Start pinning — consistently

💡 Keywords are everything on Pinterest. It’s a search engine, not a social feed — so put the words people search into your profile, board names and pin descriptions. That’s how your pins get found.

Frequently asked questions

How do I set up a Pinterest business account?

Create a free business account to unlock analytics and ads, optimise your profile with keywords, claim your website, create keyword-named boards around your topics, and start pinning consistently. Keywords are key because Pinterest is a search engine.

Is a Pinterest business account free?

Yes — it’s free and unlocks analytics, ads and other business tools. It’s worth using over a personal account so you can see what’s working and present your business professionally.

Why are keywords important on Pinterest?

Because Pinterest is a visual search engine, not a social feed. People find pins by searching, so keywords in your profile, board names and pin descriptions are what make your content discoverable.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦