How to Design Pinterest Pins That Get Clicks

30 June 2026·1 min read

Quick answer: Design click-worthy pins that are tall (vertical), use bold readable text overlays, lead with a clear benefit or curiosity, look on-brand, and stand out in the feed. Pinterest is visual and fast, so a strong image plus a clear text hook does the work. Tools like Canva make great pins easy. 📌

On Pinterest, the pin design decides whether anyone clicks. Here’s how to make ones that do. 💖

What makes a pin click-worthy

Tall format — vertical pins stand out
Bold text overlay — readable on mobile
Clear benefit or curiosity — a reason to click
On-brand visuals — consistent and attractive
Stands out — colours and contrast

💡 Pins are mini headlines with a picture. A strong, readable text hook on a tall, eye-catching image is what earns the click. Treat your pin text like a headline: clear benefit or curiosity, and impossible to scroll past.

Frequently asked questions

How do I design Pinterest pins that get clicks?

Make them tall (vertical), use bold readable text overlays, lead with a clear benefit or curiosity, keep them on-brand, and make them stand out with colour and contrast. A strong image plus a clear text hook earns the click.

What size should Pinterest pins be?

Tall, vertical pins (a 2:3 ratio is standard) perform best because they take up more space in the feed and are easier to read on mobile. Vertical format is one of the simplest ways to get noticed.

Can I make Pinterest pins in Canva?

Yes — Canva has free Pinterest pin templates that make it easy to create tall, branded, click-worthy pins without design skills. Add a bold text hook and on-brand visuals and you’re set.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦