How to Do Keyword Research (Free & Beginner-Friendly)

30 June 2026·1 min read

Quick answer: Keyword research is just finding the words people type into Google so you can create content around them. Do it free: brainstorm topics, use Google autocomplete and “People also ask,” check related searches, and note which phrases match what you offer. Target specific, lower-competition phrases your audience actually searches. 🔍

Keyword research isn’t just for SEO pros. Here’s the simple, free version. 💖

Simple keyword research steps

Brainstorm topics — what your audience cares about
Use Google autocomplete — see real searches
Check “People also ask” — related questions
Look at related searches — at the bottom of results
Pick specific phrases — lower competition, clear intent

💡 Specific beats broad. “Marketing” is impossible to rank for; “marketing ideas for a cafe” is winnable and clearer in intent. Target specific, longer phrases your audience actually searches — they convert better too.

Frequently asked questions

How do I do keyword research for free?

Brainstorm topics, use Google autocomplete and “People also ask,” check the related searches at the bottom of results, and note which phrases match what you offer. Free keyword tools can help too. Target specific, lower-competition phrases.

What is keyword research?

Keyword research is finding the words and phrases people type into search engines, so you can create content around them. It helps you write about what your audience actually searches for, bringing in relevant traffic.

Should I target broad or specific keywords?

Specific (longer) keywords — they’re less competitive, clearer in intent, and convert better. Broad terms like “marketing” are nearly impossible to rank for; specific phrases like “marketing ideas for a cafe” are winnable.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦