Brief
A website for a SaaS product for Aussie Tax Agents.
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Where we started
Brand and website brief
Tony.Online
Product
A software as a service (SaaS) product that checks a tax return, line by line, against the firm's working papers and the tax office's guidance.
Audience
Any Australian Tax Agent who prepares, reviews or lodged tax returns.
Tone
Easy to understand. Credible and understated. Casual tone.
Must not say
review, reviewer, audit, auditor (regulated terms)
Deliverables
Marketing website, two landing pages, lead magnet, email marketing, social media content, market research.
The written brief
Outcome
The website, along with two landing pages.
Home
Beta program
Weekly email
Also delivered for Tony.Online
Social media
Email marketing
Market research
Paid ads
Lead magnet
Free for qualifying firms
What is your website saying about your firm?
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