The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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competitor research
How to Do Competitor Keyword Research
Your competitors already found the keywords that work. Here’s how to borrow them. 📈
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keyword difficulty
What Is Keyword Difficulty (& How to Pick Winnable Keywords)?
Some keywords are impossible to rank for. Here’s how to pick the winnable ones. 📈
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keywords
What Are Long-Tail Keywords (& Why They’re Easier to Rank)?
Long-tail keywords are the small-business shortcut to ranking. Here’s why. 📈
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black hat seo
White Hat vs Black Hat SEO: What’s the Difference?
Some SEO tactics build you up; others get you penalised. Here’s the difference. 📈
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keywords
What Is Search Intent (& Why It Decides Your Rankings)?
Match search intent and you rank. Ignore it and you won’t. Here’s how it works. 📈
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off-page seo
On-Page vs Off-Page SEO: What’s the Difference?
On-page and off-page SEO both matter. Here’s the difference and how to do both. 📈
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content marketing
What Are Keywords in SEO? (Beginner’s Guide)
Keywords are the foundation of SEO. Here’s what they are and how to use them. 📈
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google ranking
How Does Google Rank Websites? (Plain English)
Ever wondered how Google decides who ranks first? Here’s the plain-English version. 📈
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beauty business
How to Market a New Beauty Business
Just starting a beauty business? Here’s how to market it from scratch. 💖
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content marketing
Social Media for Wellness Businesses
Wellness marketing is about trust and connection. Here’s how to do social right. 💖
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beauty marketing
How to Get More Salon Bookings
Quiet appointment book? Here’s how to get more salon bookings. 💖
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beauty business
Content Ideas for Beauty Businesses
Never stuck for beauty content again. Here are ideas that book clients. 💖
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