What Are Keywords in SEO? (Beginner’s Guide)

30 June 2026·1 min read

Quick answer: Keywords are the words and phrases people type into search engines — and the terms you optimise your content around so the right people find you. Good SEO means choosing keywords your audience actually searches, matching the intent behind them, and using them naturally in your titles, headings and content (never stuffed). 📈

Keywords sound technical, but they’re just the words your customers type into Google. Here’s how they work. 💖

How keywords work

They’re searches — what people type into Google
Match intent — what the searcher actually wants
Use naturally — in titles, headings, content
Specific beats broad — easier to rank, clearer intent
Never stuff — write for humans first

💡 Use them naturally. Keyword stuffing — cramming the same phrase in over and over — hurts you. Use your keyword in the title and a few natural places, then just write the most helpful answer. Google rewards readable, relevant content.

Frequently asked questions

What are keywords in SEO?

Keywords are the words and phrases people type into search engines, and the terms you build your content around so the right people find you. Choosing and using the right keywords helps you get found on Google.

How do I use keywords for SEO?

Pick keywords your audience actually searches, match the intent behind them, and use them naturally in your title, headings and content. Avoid stuffing — write for humans first and Google second.

Should I target one keyword per page?

Generally yes — focus each page on one main keyword and topic (plus related terms). It keeps the page clear and helps Google understand exactly what it should rank for.

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Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦