What Can Nutritionists & Dietitians Post? A Content Yes/No Guide

04 August 2026·2 min read

Quick answer: Dietitians and nutritionists aren't AHPRA-registered, so section 133 doesn't apply — but Australian Consumer Law (and the Dietitians Australia Code for APDs) still bans misleading claims. Educational content, recipes, and your credentials are all fine. Guaranteed-results claims and medical “cures” are not, and testimonials, before-and-afters and supplement promos need real caution. Here's a quick Yes/No guide by content type. 🤍

Nutrition marketing has more freedom than a psychology practice — but misleading claims still bite. Here's a scannable Yes/No guide. 💖

Can you post it? A quick guide

Type of content	Post it?	Why
Educational tips & myth-busting	✅ Yes	Safe and effective
Simple recipes	✅ Yes	Visual, shareable, low-risk
Your qualifications (e.g. APD)	✅ Yes	Factual credentials are fine
General nutrition guidance	✅ Yes	Evidence-based only
Meet the team / behind the scenes	✅ Yes	Great with consent
A client testimonial	🚫 Risky	No AHPRA ban, but misleading testimonials breach Consumer Law; codes discourage them
Before-and-after / weight-loss photos	🚫 Risky	Can mislead and set unrealistic expectations
“Guaranteed weight loss” claims	🚫 No	Misleading conduct under Australian Consumer Law
Promoting a supplement	⚠️ TGA rules apply	Therapeutic goods have separate advertising rules
Medical or “cures” claims	🚫 No	Don't claim to treat or cure conditions
Sharing client content	⚠️ With consent	Always get written consent first

💡 The rule for everyone: truthful and evidence-based. The ACCC treats exaggerated or unsubstantiated health claims as misleading conduct — which applies whether you're registered or not. If you can't back a claim with evidence, don't post it.

The safest play

Lead with educational, evidence-based content and recipes. It's always safe, and it's the best way to build trust and show your expertise — no testimonials or big claims needed.

Please note: This is general information to help you market compliantly — it isn't legal advice. Advertising rules change, so always check the current guidance from AHPRA (and your own board or professional association) before you publish.

Frequently asked questions

Can nutritionists use testimonials?

There's no AHPRA testimonial ban for nutritionists, but testimonials can breach Australian Consumer Law if misleading, and professional codes discourage them. It's safer to build trust through evidence-based content.

What can dietitians post on social media?

Educational tips, myth-busting, recipes, your credentials, and general nutrition guidance. Avoid guaranteed-results and medical claims, and be cautious with testimonials, before-and-afters and supplement promotions.

Can nutritionists claim their program guarantees weight loss?

No — guaranteeing results is misleading conduct under Australian Consumer Law. Keep claims truthful and evidence-based, and describe what your service involves rather than promising a specific outcome.