The Health Practitioner Marketing Compliance Cheat-Sheet

04 August 2026·2 min read

Quick answer: The safest marketing for any health practitioner leads with educational, evidence-based content — not testimonials or big claims. Psychologists are AHPRA-registered, so section 133 of the National Law applies and client testimonials about care are prohibited. Dietitians and nutritionists aren't under AHPRA, but Australian Consumer Law (and the Dietitians Australia Code for APDs) still bans misleading claims. Across the board: no testimonials about care, no guaranteed outcomes, no misleading claims, and always get consent before sharing client content. 🤍

Bookmark this one. Here's the at-a-glance cheat-sheet for marketing a health practice compliantly — for psychologists, dietitians and nutritionists. 💖

The golden rules (at a glance)

✅ Safe to do	🚫 Risky — avoid
Educational, evidence-based content	Client testimonials or success stories
Your qualifications & registration	Guaranteeing or promising outcomes
Clear services, fees & how it works	Misleading or exaggerated claims
What to expect from a session	Gifts/discounts without clear terms
General, factual information	Sharing client content without consent

💡 The testimonial rule in one line: if it's a client's opinion about their care, keep it out of your marketing — website, ads and socials included.

Who's regulated by what

Profession	Regulated by	Testimonials
Psychologist	AHPRA — s.133 National Law	Prohibited in advertising
Dietitian (APD)	Dietitians Australia + Consumer Law	Discouraged; risky if misleading
Nutritionist	Australian Consumer Law	No AHPRA ban, but must not mislead

Your safe-content checklist

✅ Lead with education — tips, myth-busting, how things work
✅ Show your expertise & credentials, not client stories
✅ Keep every claim truthful and evidence-based
✅ Get consent before sharing any client content
✅ When unsure, leave it out — educational content is always safe

Please note: This is a general cheat-sheet to help you market compliantly — it isn't legal advice. Advertising rules change, so always check the current guidance from AHPRA (and your own board or professional association) before you publish.

Frequently asked questions

What are the main marketing rules for health practitioners?

Lead with educational, evidence-based content; avoid testimonials about care, guaranteed outcomes, and misleading claims; and get consent before sharing client content. AHPRA-registered practitioners (like psychologists) also can't use testimonials under the National Law.

Do the same rules apply to dietitians and psychologists?

Not exactly. Psychologists are AHPRA-registered, so section 133 of the National Law applies (including the testimonial ban). Dietitians and nutritionists aren't under AHPRA, but Australian Consumer Law — and the Dietitians Australia Code for APDs — still prohibits misleading claims.

What's the safest thing to post as a health practitioner?

Educational, evidence-based content — tips, myth-busting, how your service works, and your qualifications. It's compliant across every profession and also the most effective way to build trust and attract the right clients.