Internal Linking for SEO: A Simple Guide

30 June 2026·1 min read

Quick answer: Internal linking means linking your pages to each other. It helps SEO by spreading authority, helping Google understand your site, and keeping readers exploring. Link relevant posts together with descriptive anchor text, point to your most important pages, and make sure no post is an orphan. It’s a free, high-impact SEO win. 🔍

Internal links are one of the easiest SEO wins — and most blogs barely use them. Here’s how. 💖

How to do internal linking well

Link relevant posts — to each other
Use descriptive anchor text — not “click here”
Point to key pages — your most important ones
Avoid orphans — every post should be linked to
Keep it natural — genuinely helpful links

💡 Internal links are free SEO and better UX. They spread authority, help Google understand your site, and keep readers exploring. A well-linked blog ranks better and keeps people around longer. Link generously and relevantly.

Frequently asked questions

What is internal linking for SEO?

Internal linking is linking your own pages to each other. It helps SEO by spreading authority across your site, helping Google understand your content, and keeping readers exploring. It’s a free, high-impact SEO win.

How do I do internal linking well?

Link relevant posts to each other with descriptive anchor text (not “click here”), point to your most important pages, ensure no post is an orphan, and keep links natural and genuinely helpful to readers.

How many internal links should a blog post have?

Enough to connect it to relevant related content — often a handful. Focus on relevance and helpfulness rather than a number. Every post should link out to related posts and be linked to from others.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦