How to Write a Press Release That Gets Picked Up

13 July 2026·1 min read

Quick answer: Write a press release with a genuine, newsworthy angle, a clear headline, the key facts up top (who, what, when, where, why), a quote, and your contact details — kept concise and factual, not salesy. Then send it to relevant journalists and local media with a short personal pitch. The angle matters most: journalists want a real story, not an ad. 💖

A press release can win free media coverage — if it's genuinely newsworthy. Here's how to write one. 💖

How to write a press release

Newsworthy angle — a real story, not an ad
Clear headline — the hook
Key facts up top — who, what, when, where, why
A quote — adds a human voice
Contact details — make follow-up easy

💡 The angle is everything. Journalists ignore press releases that read like ads. Lead with a genuinely newsworthy angle — something new, surprising, useful or locally relevant — and write it as a story, not a sales pitch.

Frequently asked questions

How do I write a press release?

Start with a newsworthy angle, a clear headline, and the key facts up top (who, what, when, where, why), add a quote and your contact details, and keep it concise and factual. Then pitch it to relevant journalists.

What makes a press release newsworthy?

A genuine story — something new, surprising, useful, timely or locally relevant. Journalists want news their audience cares about, not an advertisement. The stronger and more relevant the angle, the better.

How do I get media to cover my press release?

Send it to relevant journalists and local media with a short, personal pitch explaining why it suits their audience. Build relationships, be genuinely newsworthy, and make their job easy.

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Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦