How to Get Press for Your Small Business
A bit of press can give you credibility money can’t buy. Here’s how to get it. 💖
How to get press
- Find an angle — a story, milestone or trend tie-in
- Target the right people — relevant journalists and outlets
- Pitch simply — short, personalised, easy to say yes to
- Start local & niche — more accessible than big media
- Make their job easy — give them the story ready to use
Frequently asked questions
How do I get press for my small business?
Find a newsworthy angle — a story, milestone, trend tie-in or local interest — identify the right journalists or outlets, and send a short, personalised pitch that makes their job easy. Local and niche media are the most accessible starting point.
What makes a good press pitch?
A newsworthy angle, a short and personalised message, and making the journalist’s job easy by giving them a ready story. Pitch a story, not an ad — tie it to a trend, milestone or human-interest hook.
Where should I start to get press?
Local media and niche publications relevant to your industry — they’re far more accessible than major outlets and still build real credibility and reach. Build relationships there before pitching bigger press.
Keep reading 🤍
I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.
Work with me ✦