How to Read Your Instagram Insights

Instagram hands you a goldmine of data — if you know what to look at. Here’s how to read your Insights without the overwhelm. 💖

What to look at

• Reach — how many unique people saw your content
• Engagement — likes, comments, saves and shares
• Saves & shares — the strongest signals of value
• Top posts — what resonated most
• Audience — who follows you and when they’re active

Frequently asked questions

How do I read my Instagram Insights?

Focus on reach (how many people saw you), engagement (likes, comments, saves, shares), your top-performing posts, and when your audience is active. Use these to do more of what works rather than obsessing over vanity numbers.

What metrics matter most on Instagram?

Saves and shares are the strongest signals of valuable content, followed by reach and overall engagement. They tell Instagram your content is worth showing to more people, so prioritise creating save-worthy, shareable posts.

How do I use Insights to grow?

Spot your best-performing posts and create more like them, post when your audience is most active, and double down on the content types that earn saves and shares. Let the data guide what you make next.

Keep reading 🤍

• What Marketing Metrics Actually Matter (& How to Track Them)
• What to Post on Social Media (Content Ideas That Work)
• Reach vs Impressions: What’s the Difference?