How to Track Where Your Customers Come From

“How did you hear about us?” is one of the most valuable questions in business. Here’s how to actually track it. 💖

Ways to track sources

• Just ask — “how did you find us?” at checkout or enquiry
• Unique links — UTM codes for each channel
• Discount codes — a different one per platform
• Website analytics — see where traffic comes from
• Landing pages — a dedicated page per campaign

Frequently asked questions

How do I track where my customers come from?

Ask them directly (“how did you hear about us?”), use unique UTM links or discount codes per channel, check your website analytics, and use dedicated landing pages for campaigns. This shows which sources actually bring customers.

What is a UTM code?

A UTM code is a small tag added to a link that tells your analytics where a visitor came from — like a specific social post, email or ad. It lets you see which channels and campaigns drive traffic and sales.

Why is tracking my customer sources important?

Because it shows you what’s actually working. Without it you’re guessing — and likely wasting effort on channels that don’t convert. Knowing your best sources lets you double down where it counts.

Keep reading 🤍

• What Is Google Analytics (& Do You Need It)?
• What Marketing Metrics Actually Matter (& How to Track Them)
• How to Do a Marketing Audit of Your Own Business