How to Create a Brand Style Guide (Even a Simple One)

29 June 2026·1 min read

Quick answer: A brand style guide is a simple document with your logo, colours, fonts, and voice rules so everything you create looks and sounds consistent. Even a one-page version keeps your brand recognisable — and makes creating content faster because the decisions are already made. 💖

A style guide isn’t just for big companies — it’s how a small brand stays consistent and recognisable. Here’s how to make a simple one. 💖

What to include

Logo — versions and how to use them
Colours — your palette with the exact codes
Fonts — headings and body text
Voice — how your brand sounds
Imagery — the style of photos and graphics

💡 Even one page is enough. You don’t need a 40-page brand bible. A single page with your colours, fonts, logo and voice keeps everything consistent — and makes creating content faster because the choices are already made.

Frequently asked questions

How do I create a brand style guide?

Document your logo and how to use it, your colour palette with exact codes, your fonts, your brand voice, and your imagery style. Even a single page keeps everything consistent and speeds up creating content.

Do I need a brand style guide as a small business?

Yes — even a simple one. It keeps your brand consistent and recognisable across everything you create, and saves time because design and voice decisions are already made. Consistency is what builds recognition.

What should a simple style guide include?

At minimum: your logo and its versions, your colour palette with codes, your fonts for headings and body, and a few notes on your brand voice and imagery style. That’s enough to keep everything cohesive.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦