How to Write an About Page That Builds Trust
Your About page is often the second thing people visit — and a huge trust-builder. Here’s how to write one that connects. 💖
What to include
- Who you help & how — lead with the customer
- Your story — why you do this
- The human — a face and personality
- Proof — results, reviews, credentials
- A clear next step — what to do now
Frequently asked questions
How do I write an About page?
Lead with who you help and the value you bring, share your story and the human behind the brand, add proof like results and reviews, and end with a clear next step. Frame it around your customer, not just yourself.
What should an About page include?
Who you help and how, your story and why you do this, a face and personality, social proof, and a clear call to action. Connection plus credibility is what builds trust.
Why is my About page important?
It’s one of your most-visited pages and a major trust-builder. People want to know who’s behind the business and whether you understand their problem before they buy. A strong About page turns interest into confidence.
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