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Header Tags for SEO: How to Use H1, H2 and H3
Quick answer: Header tags (H1, H2, H3) structure your content into a clear hierarchy. Use one H1 as the main page title, H2s for main sections, and H3s for sub-points. They help readers scan and help Google understand your page’s structure and topics. Include relevant keywords naturally in your headings, but write them for clarity first. 📈
Headers aren’t just formatting — they tell Google (and readers) how your page is organised. 💖
How to use header tags
- One H1 — your main page title
- H2s for sections — the main parts
- H3s for sub-points — under each H2
- Keywords naturally — where they fit
- Clarity first — for real readers
💡 Structure helps everyone. Clear headings let readers scan and let Google map your page’s topics — which helps with rankings and featured snippets. Use one H1, logical H2s and H3s, and keep them clear.
Frequently asked questions
What are header tags in SEO?
Header tags (H1, H2, H3 and so on) structure your content into a hierarchy. They help readers scan your page and help Google understand its structure and topics, supporting both usability and SEO.
How do I use H1, H2 and H3 tags?
Use one H1 as the main page title, H2s for your main sections, and H3s for sub-points within those sections. Include relevant keywords naturally, but prioritise clarity for real readers.
Should headings include keywords?
Yes, where they fit naturally — keywords in headings help Google understand your page. But never force them; write headings that are clear and useful to readers first.
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Written by
Kate, founder of Chronically Online
I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.
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