How to Write an SEO Title Tag (That Gets Clicks)

30 June 2026·1 min read

Quick answer: A title tag is the clickable headline shown in Google’s results. Write a good one by including your main keyword near the front, keeping it under about 60 characters so it doesn’t get cut off, making each page’s title unique, and writing it to earn the click — clear and compelling, not just keyword-stuffed. It’s one of the most important on-page SEO elements. 📈

Your title tag does double duty — it helps you rank and convinces people to click. Here’s how. 💖

How to write a title tag

Lead with the keyword — near the front
Keep it under ~60 chars — so it isn’t cut off
Make it unique — one per page
Earn the click — clear and compelling
Match the content — no clickbait

💡 Rank and click. A title tag isn’t just for Google — it’s the headline people decide to click in the results. Include the keyword, but write it to make a human want to click. Both jobs matter.

Frequently asked questions

What is a title tag?

A title tag is the clickable headline shown for your page in Google’s search results. It’s a key on-page SEO element that helps you rank and convinces people to click through to your site.

How long should a title tag be?

Aim for under about 60 characters so it doesn’t get cut off in search results. Include your main keyword near the front and keep it clear and compelling within that space.

How do I write a good title tag?

Include your main keyword near the front, keep it under ~60 characters, make each page’s title unique, and write it to earn the click — clear and compelling, matching the page content rather than clickbait.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦