Brief
Seventy years of expertise, and a website that sounded like everyone else.
Home page, designed · Click any image to enlarge
Where we started
Research and brand brief
Lovetts Accountants
Client
Lovetts Accountants, Brisbane. Seventy years old.
Who they want
Organised business owners turning over $20M to $100M who have outgrown a basic accountant.
The gap
Nobody in the category owns candour or being easy to understand. Everyone is navy, reactive and full of jargon.
The wedge
The only Brisbane firm pairing seventy years of complex tax expertise with advice you can actually follow.
Delivered
Digital audit, competitor analysis, search visibility audit, ideal client profiles, brand strategy and guide, website design, social system.
Six reports before a single design
The site it replaces
Approach
We wrote the positioning before drawing anything. Four message pillars, one voice, and a tagline the whole firm could stand behind. Everything after that was just applying it.
bespokeend-to-endholisticsolutionsleverage
Taxmade easy. Straight answers. We tell you what's comingnot just what happened.
The design
The new site, designed.
Home
Services
About
The line
Tax, made easy.
Free for qualifying firms
What is your website saying about your firm?
Send me the link. I'll record a short video and tell you what I'd fix first. No call to sit through.
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