The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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GBP
How to Market a GP Practice
GP practice marketing isn't ads — it's an always-accurate GBP, a clear website and steady reviews. Here's the...
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CX
The After-Hours Enquiry Playbook for Dental Practices
Chipped tooth at 9pm? Here's the after-hours system that captures the enquiry before it goes to the next...
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Accounting
Lead Magnets That Actually Work for Accounting Firms
Why generic accounting eBooks flop and what actually converts — niche scorecards, tight forms, and follow-up that works....
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Branding
Seasonal and Temp Staff Onboarding: Keeping Your Brand Voice Consistent When New Faces Answer the Phone
Seasonal staff are your whole brand experience for that customer. A one-page voice brief fixes the gap. 🌴
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CRO
Founder-Led Sales to Delegated Sales: The Trust Handover When You Stop Doing Every Discovery Call Yourself
Handing off discovery calls from founder to team is a trust handover, not just a staffing change. Here's...
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CRM
Employee Referral Programs: Turning Your Team Into a Second Marketing Channel for Hiring and Sales
Your staff already talk about work to their networks — a structured referral program turns that into hiring...
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Branding
Handwritten Notes and Small Personal Touches: Do They Still Move the Needle in 2026?
Handwritten notes still work in 2026 — because almost nobody bothers anymore. Here's how to do it right....
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CRO
Shipping and Terms & Conditions Pages: The Boring Pages Quietly Costing You Sales
Your shipping and T&Cs pages get read right before people buy. Vague ones quietly kill conversions. 📈
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AI
AI Voice Agents Answering Your Phones: What Small Businesses Should Automate (and What They Shouldn't)
AI can now answer your phones 24/7. It's genuinely useful — and genuinely limited. Here's where the line...
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Customer Experience
IVR and Phone Menu Design: How Your Phone Tree Is Quietly Losing You Customers
"Press 1 for sales, 2 for accounts, 3 to hang up in frustration." Your phone menu might be...
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B2B
LinkedIn Recommendations and Endorsements: The Trust Signal Most Service Businesses Ignore
Google reviews get all the attention. Meanwhile your LinkedIn recommendations section sits empty and unread. 📱
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Branding
Industry Awards and 'Best Of' Recognition: How Small Businesses Should Actually Use a Win in Their Marketing
Won an award and stuck the badge on your homepage? That's the start, not the strategy. Here's how...
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