The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
✦
email automation
How to Write a Nurture Email Sequence
Learn how to write a nurture email sequence — welcome, value, story, proof and a gentle invite —...
Read →
✦
email marketing
How to Warm Up Cold Leads
Cold leads rarely buy at first. Learn how to warm up cold leads — with value, visibility, trust...
Read →
✦
email marketing
How to Build a Lead-Magnet Funnel
Learn how to build a lead-magnet funnel — freebie, landing page, welcome email and nurture sequence — that...
Read →
✦
branding
How to Create a Signature Offer
Learn how to create a signature offer — your flagship package with a clear outcome for a specific...
Read →
✦
high ticket
How to Sell a High-Ticket Offer
Learn how to sell a high-ticket offer — building trust, selling the transformation and ROI, using calls, and...
Read →
✦
confidence
How to Raise Your Prices (Without Losing Clients)
Undercharging? Learn how to raise your prices without losing clients — knowing your value, giving notice, framing it...
Read →
✦
conversions
How to Create an Irresistible Offer
Learn how to create an irresistible offer — one where value clearly outweighs price, risk is low, and...
Read →
✦
offers
How to Package Your Services Into Tiers That Sell
Learn how to package your services into tiers that sell — good/better/best pricing that removes confusion, anchors value...
Read →
✦
content repurposing
How to Repurpose a Podcast or Long Video Into Content
Learn how to repurpose a podcast or long video into content — clips, blogs, carousels, emails and tips...
Read →
✦
content ideas
How to Run a Content Brain-Dump Session
Learn how to run a content brain-dump session — one focused hour that generates weeks of content ideas...
Read →
✦
content ideas
How to Turn Customer Questions Into a Year of Content
Every customer question is content. Learn how to turn customer questions into a year of posts, videos and...
Read →
✦
content marketing
How to Create a Swipe File (& Why You Need One)
Never start from a blank page again. Learn what a swipe file is, why you need one, and...
Read →