The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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Customer Communication
Tenant Communication Templates Every Property Manager Should Have on File
Bad tenant communication is what quietly generates the 1-star reviews that torch your growth. Four copy-paste templates to...
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Buyers Agents
Meta Ads for Buyer's Agents: Targeting People Who Are Already House-Hunting
Generic 'thinking of buying?' ads get scrolled past by everyone. Here's the retargeting, lookalike and budget structure that...
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Buyers Agents
The Buyer's Agent's Guide to a Google Business Profile That Actually Books Consults
Copying a selling agent's GBP template leaves buyer's agents looking empty and generic. Here's the category, services and...
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Conversion Optimisation
Why Your Property Management Website Is Losing Landlords (Not Just Tenants)
Your PM website is built entirely for tenants, but it's landlords who actually choose you and pay you....
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Accounting Marketing
Why Your Law Firm or Accounting Practice Should Start a LinkedIn Newsletter (Not Just Post More)
LinkedIn's Newsletter feature builds a notified subscriber base most firms never bother starting. 🚀
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Conversion Rate Optimisation
Click-to-Call or Contact Form? What Actually Converts on a Professional Services Website
Urgency, deal size, and pre-qualifying needs decide whether a button or a form converts better. 📱
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Brand Positioning
How to Write a 'Why Choose Us' Page Without Trashing the Competition
Differentiate on genuine specifics, not implicit digs at competitors — a framework for regulated professions. 📈
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Advertising Rules
How to Turn a Five-Star Google Review Into Content Without Breaching AHPRA Rules
Mine the theme of your best reviews for original content instead of quoting patients as testimonials. ✨
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Clinic Marketing
Google Business Profile for Sports Medicine Clinics: Reaching the Weekend-Warrior Search
Catch the Monday-morning 'knee pain after footy' search spike with the right GBP category and seasonal posting. 📈
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Allied Health Marketing
Meta Ads for Osteopathy Clinics: Reaching People Mid-Flare-Up, Not Mid-Scroll
Retargeting, seasonal targeting and honest cost-per-lead benchmarks for osteopathy clinics running Meta ads. 🚀
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Allied Health Marketing
Google Business Profile for Osteopathy Clinics: Standing Out From 'Just Another Physio'
Category selection and GBP Q&A copy that explains osteopathy's difference from physio, without disparaging anyone. ✨
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Allied Health Marketing
Local SEO for Naturopathy and Myotherapy Clinics: Competing With the Big Allied Health Groups
How solo naturopaths and myotherapists compete on local search against bigger allied health groups. 🌴
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