The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
✦
AI Tools
The Website Chatbot Decision for Professional Services Firms
When an AI chatbot helps a law, accounting or clinic website — and when it alienates anxious visitors...
Read →
✦
Accounting Firm Marketing
AI Meeting Notetakers Without Breaching Client Confidentiality
A vendor-vetting checklist for using Otter, Fireflies or Fathom-style AI notetakers without breaching privilege or confidentiality. 🤍
Read →
✦
Accounting Firm Marketing
Pricing Psychology for Fixed-Fee Professional Services: Anchoring, Tiers and the Two Traps
How law, accounting and financial planning clients actually compare fixed fees, and how to price without the cheap-or-untouchable...
Read →
✦
Aged Care Marketing
Marketing In-Home and Aged Care Allied Health Services to Facilities and Families
How mobile physio and OT services should market to aged care facilities and to adult children searching for...
Read →
✦
AHPRA Compliance
How NDIS-Registered Allied Health Providers Should Market to Two Very Different Audiences
Why NDIS-registered physio, OT and speech pathology practices need separate marketing for participants and for support coordinators. 🤍
Read →
✦
AHPRA Compliance
Google Business Profile and Local SEO for Skin Cancer Clinics
GBP and local SEO for skin cancer clinics — category selection, skin check search content, and why summer...
Read →
✦
AHPRA Compliance
Referral Marketing for Oral Surgeons and Specialist Dental Practices
How oral surgeons and specialist dental practices build and nurture the referring-dentist relationship marketing actually depends on. 🚀
Read →
✦
AHPRA Compliance
Marketing a Perinatal Psychology Practice
How to market a perinatal psychology practice with care — reaching new and expecting parents without alarming language....
Read →
✦
AHPRA Compliance
Local SEO and Google Business Profile for Sleep Clinics
Local SEO and GBP for sleep clinics — balancing the GP referral pathway against direct-to-patient search, and picking...
Read →
✦
AHPRA Compliance
Content Marketing for Menopause and Women's Health Clinics
How menopause and women's health clinics can write content that builds trust on topics patients Google alone, at...
Read →
✦
AHPRA Compliance
How to Market a Men's Health Clinic Without Shock Tactics
How to market a men's health clinic without fear-based ads — practical content, GP referral relationships and an...
Read →
✦
AHPRA Compliance
Marketing a Fertility or IVF Clinic Without Overpromising
How to market a fertility or IVF clinic with genuine empathy, honest success-rate context, and AHPRA-compliant, testimonial-free trust-building....
Read →