The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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Listing Marketing
Marketing a Listing That's Been on the Market Longer Than It Should Be
A relaunch checklist for repositioning a stale listing before reaching for a price cut ✨
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CRM
A Simple Lead-Scoring Model for Financial Planners Whose Enquiries Vary Wildly in Quality
A copy-paste lead-scoring scorecard to help financial planners triage high value enquiries from tyre-kickers 🚀
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Client Communication
Turning an RBA Cash Rate Decision Into Same-Day Content for Financial Planners
A repeatable same-day content system for financial planners to react to every RBA cash rate decision 📈
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Client Experience
How Financial Planners Should Handle Conversations About a Client's Cognitive Decline
A sensitive, general framework for financial planning practices to raise trusted contacts before decline becomes a crisis 🌴
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Accounting Firms
Should Accounting Firms Pause Google Ads After Tax Season?
A decision framework for whether to pause, reduce, or reallocate Google Ads spend after the EOFY rush. 📈
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Accounting Firms
Re-Engagement Emails for Accounting Clients Who Went Quiet After Their Bookkeeper Left
A four-email sequence for winning back accounting clients who went quiet after their in-house bookkeeper left. 📱
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Accounting Firms
An Onboarding Script for New Accounting Clients Switching From a Big 4 Firm
A three-call onboarding script for reassuring accounting clients who've just left a Big 4 firm for something smaller....
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Accounting Firms
How Accounting Firms Should Communicate With Clients Under an ATO Audit
A compliance-safe communication framework for reassuring accounting clients through an ATO audit or review. 📈
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Google Ads
Google Ads Budget Pacing for a Solo Law Firm That Can't Take More Calls
Budget pacing and day-parting tactics so a solo law firm's Google Ads spend matches real capacity, not just...
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Client Communication
A Marketing Continuity Plan for a Lawyer Going on Parental Leave
A 12-week marketing continuity plan to keep referrals and content warm while a solo or key lawyer is...
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Client Communication
Client Retention When an Associate Lawyer Leaves the Firm
A client communication plan that protects relationships and reduces poaching risk when an associate lawyer leaves. 🚀
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Client Communication
Client Communication Templates for When a Court Matter Gets Delayed
Copy-paste templates for keeping litigation clients calm and informed through court delays and adjournments. ✨
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