The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
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Customer Service
The Voicemail Greeting Script That Actually Gets You a Callback
The exact voicemail script structure that gets missed callers to actually call you back. 📱
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Brand Voice
What to Post When Bad News Breaks in Your Industry (Without Making It About You)
A simple framework for knowing when to speak up, stay quiet, or briefly acknowledge bad news. 🌴
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CRO
Turning People Who Abandoned Your Enquiry Form Into a Retargeting Audience
Turn people who almost enquired into a warm retargeting audience. Here's the exact setup. 🚀
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CRO
Why 'DM Us for Pricing' Loses You More Leads Than It Filters
DM-only pricing filters out your best leads, not your worst ones. Here's what to publish instead. ✨
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Lead Generation
The Two Numbers to Check Before You Increase Your Ad Spend
The 2-minute check that tells you if more ad spend will scale your leads — or just buy...
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Booking Systems
Rewriting Your Booking Confirmation Email to Actually Reduce No-Shows
Most confirmation emails are a receipt, not a commitment device. Here's a template that's actually doing a job....
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Customer Response Time
A 15-Minute Audit of Your Own DMs for Leads You Missed
Most missed enquiries aren't lost, they're just sitting in a folder you've never opened. Here's the 15-minute fix....
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Google Business Profile
How to Merge Two Google Business Profiles After a Rebrand Without Losing Your Reviews
There's no true merge button — here's the actual sequence to consolidate GBP listings and keep your reviews....
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Conversion Rate Optimisation
A Back-of-Napkin Way to Work Out What a Slow Website Costs You in Enquiries
A simple formula to turn your website's load time into a real dollar figure — no dev jargon...
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Rebranding
How to Write a Holding Page That Doesn't Look Like You Gave Up
A fill-in-the-blank formula, real examples and the mistakes that make a holding page look like a dead business....
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Customer Response
What Not Replying to Weekend DMs Is Actually Costing You
A weekend DM left on read isn't free — but replying to everything instantly isn't the answer either....
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Boundaries
How to Handle the Client Who Wants Everything "ASAP" Without Wrecking Your Week
The ASAP client usually isn't a personality problem — it's a missing-expectations problem. Here's the fix. 🚀
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