Tips & behind the scenes

Learn what an email drip campaign is — an automated email series that nurtures subscribers toward a goal...

Discover the best tools to run your marketing — scheduler, email platform, design, analytics and planning — a...

Learn how to create marketing SOPs — document each task step by step — to make your marketing...

Learn how to automate your marketing — automate the routine, personalise it, keep humans for key moments —...

Learn what marketing automation is — welcome sequences, cart reminders, scheduled posts — and how starting simple saves...

Learn how to map the customer journey — chart the stages, note mindsets, spot friction — to meet...

Learn how to run a customer survey people actually complete — keep it short, clear and easy —...

Learn how to write a positioning statement — customer, category, benefit and reason to believe — an internal...

Learn what a value proposition is — who you help, the problem you solve, why you — and...

Learn how to schedule your social media posts — batch, queue with a tool, plan best times —...

Learn how to create a content workflow — map the stages, batch tasks, track pieces and use templates...

Learn how to write a newsletter people actually read — lead with value, use your real voice, keep...