The blog
Tips & behind the scenes
Marketing tips, how-tos and the odd peek behind the scenes.
✦
on-page seo
URL Structure for SEO: How to Write SEO-Friendly URLs
Tidy URLs are a small SEO win most people ignore. Here’s how to do them. 📈
Read →
✦
image seo
How to Optimise Images for SEO
Images can help or hurt your SEO. Here’s how to optimise them. 📈
Read →
✦
content marketing
Header Tags for SEO: How to Use H1, H2 and H3
Header tags structure your content for readers and Google. Here’s how to use them. 📈
Read →
✦
meta description
How to Write a Meta Description That Gets Clicks
Your meta description is free ad copy in Google. Here’s how to write one that earns clicks. 📈
Read →
✦
on-page seo
How to Write an SEO Title Tag (That Gets Clicks)
Your title tag is your pitch in Google results. Here’s how to write one that ranks and gets...
Read →
✦
keyword mapping
How to Map Keywords to Your Website (& Avoid Cannibalisation)
One keyword per page keeps your SEO clean. Here’s how to map them. 📈
Read →
✦
keywords
What Is Search Volume in SEO?
Search volume tells you how many people search a term. Here’s how to use it. 📈
Read →
✦
competitor research
How to Do Competitor Keyword Research
Your competitors already found the keywords that work. Here’s how to borrow them. 📈
Read →
✦
keyword difficulty
What Is Keyword Difficulty (& How to Pick Winnable Keywords)?
Some keywords are impossible to rank for. Here’s how to pick the winnable ones. 📈
Read →
✦
keywords
What Are Long-Tail Keywords (& Why They’re Easier to Rank)?
Long-tail keywords are the small-business shortcut to ranking. Here’s why. 📈
Read →
✦
black hat seo
White Hat vs Black Hat SEO: What’s the Difference?
Some SEO tactics build you up; others get you penalised. Here’s the difference. 📈
Read →
✦
keywords
What Is Search Intent (& Why It Decides Your Rankings)?
Match search intent and you rank. Ignore it and you won’t. Here’s how it works. 📈
Read →