What Is Keyword Cannibalisation (& How to Fix It)?

30 June 2026·1 min read

Quick answer: Keyword cannibalisation is when two or more of your pages target the same keyword, so they compete with each other — confusing Google about which to rank and weakening both. Fix it by identifying the overlapping pages, then merging them into one stronger page, differentiating their focus, or redirecting the weaker one. One clear page per keyword almost always ranks better than two competing ones. 📈

Sometimes your own pages are your biggest ranking problem. Here’s how cannibalisation happens — and the fix. 💖

How to fix it

Find overlaps — two pages, one keyword
Pick the main page — the stronger one
Merge — combine into one
Differentiate — or split the focus
Redirect — point the weaker one over

💡 One clear page wins. When two pages chase the same keyword, Google often ranks neither well. Merge them into one strong page or redirect the weaker one — a single clear page almost always beats two competing ones.

Frequently asked questions

What is keyword cannibalisation?

Keyword cannibalisation is when two or more of your pages target the same keyword and compete with each other. This confuses Google about which to rank, often weakening both pages’ rankings.

How do I fix keyword cannibalisation?

Identify the overlapping pages, then merge them into one stronger page, differentiate their focus so each targets a distinct keyword, or redirect the weaker page to the main one. Aim for one clear page per keyword.

How do I find keyword cannibalisation?

Check Google Search Console for keywords where multiple pages appear, or search site:yoursite.com plus a keyword to see competing pages. Mapping one main keyword per page prevents it in the first place.

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Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦