What Is Email Automation (& Where to Start)

Email automation is like having a tireless assistant who emails the right person at the right time. Here’s where to begin. 💖

Simple automations to start with

• Welcome sequence — when someone joins your list
• Abandoned cart — when they don’t check out
• Post-purchase — thank-you and next steps
• Re-engagement — win back quiet subscribers

Frequently asked questions

What is email automation?

Email automation sends the right email automatically based on a trigger — like a welcome email when someone joins, or a reminder when they abandon a cart. It nurtures people and saves time by running on autopilot.

Where should I start with email automation?

Start with a welcome sequence — it’s the highest-impact automation for most businesses, nurturing every new subscriber automatically. Add abandoned-cart, post-purchase and re-engagement automations as you grow.

Is email automation hard to set up?

Not for the basics — most email tools have simple, template-based automations for welcome sequences and the like. You set it up once and it runs forever, making it one of the best time-investments in marketing.

Keep reading 🤍

• The Welcome Email Sequence Every Small Business Needs
• How to Recover Abandoned Carts (& Win Back Sales)
• Email Marketing for Beginners: How to Start a List