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What Is an Email Drip Campaign?
Quick answer: An email drip campaign is a series of automated emails sent on a schedule or triggered by actions, designed to nurture subscribers over time — like a welcome series, an onboarding sequence, or a sales nurture. Each email builds on the last, guiding people toward a goal such as a first purchase. Drip campaigns work because they deliver the right message at the right time automatically, nurturing leads consistently without you having to send each email manually. ✨
A drip campaign nurtures leads on autopilot — here's what it is and how it works 💖
How drip campaigns work
- A series of emails — not one-off
- Automated timing — scheduled or triggered
- Builds toward a goal — like a first purchase
- Nurtures over time — warms leads up
- Runs automatically — set up once
💡 The right message, at the right time. A drip campaign delivers a planned sequence automatically — nurturing leads toward a goal without you sending each email by hand. Set it up once and it works for every new subscriber.
Frequently asked questions
What is an email drip campaign?
A series of automated emails sent on a schedule or triggered by actions, designed to nurture subscribers over time — like a welcome series or sales nurture. Each email builds toward a goal.
How does a drip campaign work?
You set up a sequence of emails once, with timing or triggers, and it sends automatically to each subscriber — nurturing them toward a goal like a first purchase without manual sending.
What's the difference between a drip campaign and a newsletter?
A drip campaign is a pre-set automated sequence that runs for each subscriber, while a newsletter is a one-off broadcast sent to your whole list at once. Drips nurture; newsletters update.
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Written by
Kate, founder of Chronically Online
I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.
Work with me ✦