The "Best Of" Roundup Page That Turns Old Content Into New Traffic

14 September 2026·5 min read

Quick answer: A "best of" roundup page groups your strongest existing content into one themed, easy-to-browse page — instead of leaving years of good posts buried and forgotten in your blog archive. It gives old content a second life, gives new visitors an easy entry point, and gives you something genuinely useful to share instead of writing from scratch. It takes an afternoon to build properly and keeps earning long after that. ✨

Here's a POV that might sting a little: if you've been publishing content for a few years and you've never built a page that rounds up your best of it, you're sitting on traffic you're not using. 💖 Most businesses treat old posts as done the moment they're published — but a good roundup page turns your back catalogue into one of the most useful pages on your entire site.

What most businesses get wrong

The most common mistake is treating a roundup page as an afterthought — a bare bullet list of links thrown together in ten minutes, usually only at the end of the year. Readers skim it, see no context for why any link matters, and leave. The second mistake is building one and then never touching it again — link rot sets in, it stops reflecting your best work, and it quietly becomes a page you'd be a bit embarrassed for someone to actually click through to.

The "Best Of" Roundup Build Template

Audit what you've got. Pull a list of every post you've published, with whatever traffic or engagement data you have access to.
Shortlist your genuine best. Aim for 10-15 posts that are still accurate, still useful, and represent your strongest thinking — not everything you've ever written.
Group into 3-5 themed categories. For example "Getting started," "Common mistakes," "Advanced tips" — categories make a long list scannable instead of overwhelming.
Write a 1-2 sentence bridge for each link. Not just the title — a sentence on why it's worth clicking. This is what separates a roundup from a link dump.
Add jump links at the top if the page is long, so readers can skip to the category they care about.
Publish it as its own page or pinned post, and link to it from your main navigation or blog homepage so it's easy to find.
Set a recurring reminder (every 6-12 months) to refresh it — swap in newer posts, fix dead links, update the intro.

A business with 3+ years of posts nobody revisits: One business had a genuinely solid blog archive that almost nobody scrolled back far enough to find. Building a "start here" roundup page surfaced the best of three years of writing in one place, and it became one of the most-visited pages on the site within a couple of months — all from content that already existed.

A seasonal business consolidating its best seasonal tips: A seasonal business had written useful seasonal advice every year for several years, scattered across old posts. Rolling the best of it into a single "Our Best Seasonal Tips" page, refreshed annually, meant customers actually found the good advice instead of an old post from three years ago showing up first in search.

A B2B firm building a resource hub from scattered posts: A B2B business had genuinely useful content spread across years of blog posts with no obvious relationship to each other. Grouping them into a categorised resource hub turned a messy archive into something they could confidently send a prospect mid-conversation — "here, have a read of this" — instead of digging around for the right link each time.

How to actually build and promote it

The build itself is straightforward; the part people skip is the promotion:

Use your own data to pick genuine top performers — don't just include your personal favourites if nobody else engaged with them.
Link to it from somewhere permanent — your main menu, your homepage, or a footer link — not just a one-off social post that disappears into the feed.
Send it to your email list once it's live; it's a genuinely useful, non-salesy email.
Re-share it periodically, not just once at launch — a roundup page is evergreen, so it deserves more than a single promotional push.

💡 Treat the refresh date like a mini-relaunch. Every time you update the roundup page, bump the publish date and give it a fresh promotional push — a well-maintained roundup can earn attention again and again, not just once.

Mistakes to avoid

Publishing a bare list of links with no context for why each one matters.
Including everything you've ever written instead of a genuine, curated shortlist.
Building it once and never checking for dead links or outdated info again.
Burying it somewhere nobody will find it, instead of linking to it prominently.
Treating the launch as the only moment worth promoting it.

Frequently asked questions

How many posts should go into a roundup page?

Somewhere between 10 and 15 is usually the sweet spot — enough to feel substantial, not so many it becomes another overwhelming list. Quality of curation matters more than quantity.

Does a roundup page actually help SEO?

It can help — it strengthens internal linking and can increase time on site, both of which search engines tend to notice. But it's not a guaranteed rankings boost on its own; think of it as good practice that supports your SEO rather than a shortcut that replaces it.

How often should I update it?

Every six to twelve months is a reasonable cadence for most businesses — often enough to keep it accurate, not so often it becomes another chore you dread.

Should I ever link to other people's content in a roundup like this?

You can, if it's genuinely useful and complementary rather than competitive — it can build goodwill and credibility. But for most small businesses, a roundup built from your own best work does more for you directly, since every click stays on your site.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦