Telehealth Marketing for Psychology Practices (Compliance-Safe)

31 August 2026·3 min read

Quick answer: Telehealth has become a genuinely preferred way for many clients to access psychology — for privacy, convenience, and reduced stigma around being seen entering a clinic. Practices that market it clearly, with its own dedicated page rather than a footnote, capture regional and time-poor clients who'd otherwise search elsewhere. The key is doing this compliantly: general, honest language, no overclaiming equivalence, and no client testimonials. 🌴

Please note: this article contains general information, not psychological or legal advice — check current AHPRA advertising guidelines and Medicare rebate criteria before relying on it.

Many psychology practices offer telehealth and mention it briefly on a contact page, without ever explaining what it actually involves or why a client might prefer it. That's a missed opportunity — telehealth genuinely suits a specific set of client needs (privacy, regional access, mobility or anxiety around in-person visits), and content that speaks to those needs directly reaches people who wouldn't otherwise consider psychology support at all. 💖

What most practices get wrong

They either underexplain telehealth (a single line, no real detail) or they overclaim its equivalence to in-person sessions without appropriate nuance. Both approaches undersell what's actually a legitimate, effective option for many clients when marketed honestly and specifically.

The usable asset: the telehealth psychology page framework

What to expect: a plain-English walkthrough of a typical telehealth session — platform used, session length, what's needed on the client's end.
Privacy reassurance: address the client's own environment directly — suggestions for finding a private space, and reassurance about the platform's security.
Rebate eligibility, kept general: a brief, clearly dated note that Medicare rebate eligibility for telehealth psychology sessions should be confirmed directly, since criteria can change.
An honest note on suitability: some presentations or circumstances may be better suited to in-person sessions — name this rather than presenting telehealth as universally interchangeable.

Regional psychology practice: A practice built a dedicated telehealth page specifically targeting regional clients who previously had no local access to a psychologist. It became a significant source of new client enquiries from areas well outside their physical clinic's catchment.

Metro practice addressing stigma and discretion: One practice noted, respectfully and generally, that telehealth suits clients who'd prefer not to be seen entering a clinic in a smaller or close-knit community — a genuine and common reason clients choose telehealth that's rarely acknowledged directly in most practice marketing.

How to write about telehealth without overclaiming

Use measured language — "many clients find telehealth a convenient and effective option" rather than absolute claims that it's identical to in-person care in every circumstance. This is both more honest and safer from an advertising compliance perspective.

💡 Never use client testimonials to promote telehealth, or any service. AHPRA advertising guidelines prohibit testimonials for registered health professions, psychology included — use general, de-identified information about client experience types instead, never a named or quoted individual account.

Mistakes to avoid

Using client testimonials or quotes to promote telehealth — not permitted under AHPRA advertising rules for registered professions.
Overclaiming that telehealth is equivalent to in-person care in every circumstance without appropriate nuance.
Publishing specific Medicare rebate criteria without a clear "current as at" date, since eligibility rules can change.
Underexplaining the practical side (privacy, technology needs), which leaves genuine, answerable hesitations unaddressed.

Frequently asked questions

Is telehealth as effective as in-person psychology sessions?

Please note: general information, not clinical advice — check current professional guidance before relying on it. Research generally supports telehealth as an effective option for many clients and presentations, though suitability can vary by individual circumstance, which is worth discussing directly with a treating psychologist.

Can I use a client's positive experience with telehealth in my marketing?

No — AHPRA advertising guidelines prohibit the use of testimonials for registered health professions, including psychology, regardless of how positive or genuine the feedback is. Speak in general terms about client experience types instead.

Are Medicare rebates available for telehealth psychology sessions?

Please note: general information, not financial or legal advice — rebate eligibility criteria can change, so check current Medicare and Better Access guidance before relying on any specific published detail, and encourage clients to confirm their own eligibility directly.

What technology do clients need for a telehealth session?

Typically just a device with a camera, microphone and stable internet connection, and a private space to talk freely — spelling this out clearly on your page removes a genuine, practical hesitation for first-time telehealth clients.